Sellers: my commitment to you

1. A thorough Comparitive market analysis

Perhaps one of the most critical aspects of a successful sale is the pre-listing research process. As your listing agent, I'm committed to providing you with the most comprehensive, data-driven analysis possible. Studies show that homes accurately priced from day one are more likely to sell for a higher price than those that were priced high, languish on the market, then go through several price reductions.  Alternatively, the mistake of pricing too low often results in you the seller, potentially leaving money one the table. As your agent, I'll conduct the kind of in-depth research that results in you, as the seller, entering the market with confidence in a pricing strategy that ensures the most favorable return possible.

2. Staging

In readying your home for the market, a well-advised staging strategy is crucial. A recent NAR survey shows that a 1-3% investment in staging yields, on average, an 8-10% return. From furniture placement  to de-personalization, myself and dedicated staff will craft a staging process that secures that significant added value.

3. Professional Photography

Beautiful photos may very well be the most important factor in successfully marketing your home. With the vast majority of house hunting taking place, first in the digital world, it's crucial that the images used inspire and motivate a potential buyer to take the next step and tour the property in person. With me as your listing agent, professional photography is sure to help buyers take the critical step from online browsing to scheduling a showing.

5. Robust, Multi-platform Exposure

Creating beautiful marketing materials is only half of an effective marketing strategy. Broadcasting that material, and giving it the full exposure it deserves, is just as important. Your listing will benefit from a strategy that utilizes an exhaustive selection of platforms, including exposure as a Showcase listing on Realtor.com, Zillow.com, both the First Multiple Listing Service as well as the GAMLS, professional social media marketing, Harry Norman's Featured Listing database, distributed print material, open houses, agent caravans, and the list goes on.  I'll take every measure necessary to ensure potential buyers as well as agents, see your house no matter where or how they do their hunting.

4. One-touch connectivity

Whether I be in the office or on the road, I promise to remain readily available to potential buyers and their agents. Staying connected across multiple platforms (ex. phone, text, email, online enquiry, showing management technology, etc.) means your home will never be passed up on account of buyers not having the information they need when they need it. In today's fast-paced, data-driven world, staying connected to potential buyers can be the difference between them writing an offer on your home, and writing an offer on the home who's listing agent connected with them faster. With me as your Realtor, your home will never be passed up on account of me waiting until later to return a call or reply to a text. Potential buyers will get the concierge-level service needed to make your home the easiest one to buy.

5. Contract Negotiation Through Closing

Once offers are brought in, I'll vet them through a multi-pronged review process to determine, not only what one might bring you the highest net at closing, but also, what buyer has the motivation and financial strength to follow through with a purchase. Both prior to and after a contract is ratified, I promise to actively negotiate through the give and take process that secures you the seller, the most favorable terms. From negotiation through the due diligence period, financing period and escrow, I'm committed to doing the work required to ensure you leave the closing table happy!